Global Sport Business Journal
Volume 2, Issue 3 (2014) Global Sport Business Journal - Volume 2, Issue 3
Article
The Implementation of Customer Relationship Management Technology in an Undergraduate Sales Class
Michael Smucker
Relationship Marketing in United States Professional Sport: Attitudes, Opinions, and Viewpoints of Sport Professionals
Rebecca M. Achen
A Concern for the Future of Sport Managemet: Female Students' Perceptions Toward Their Sport Management Degree
Kristin Fowler Harris, Heidi Grappendorf, Cynthia M. Veraldo, and Thomas J. Aicher
The Public vs. Private Debate: A Case Study of Indiana Interscholastic Sport and the Tournament Success Factor
James E. Johnson, David A. Pierce, Daniel R. Tracy, and Gabriel J. Haworth