Global Sport Business Journal
Most Popular Papers *
The Impact of a Democratic Leadership Style on Employee Satisfaction, Customer Satisfaction, and Customer Loyalty at a Midsized Nonprofit Sport and Recreation Center
John Vincent and Michael Baptiste
The Worldwide Diffusion of Football: Temporal and Spatial Perspectives
John S. Hill, John Vincent, and Matthew Curtner-Smith
Profiling the Sports Blogosphere
Charlotte Allen and Jason D. Reese
Making Old Cool: An Examination of Retro Branding in Sport
Olzhas Taniyev and Brian S. Gordon
What customers want: Defining engagement on social media in sport
Rebecca M. Achen, Katie Lebel, and Galen Clavio
The Public vs. Private Debate: A Case Study of Indiana Interscholastic Sport and the Tournament Success Factor
James E. Johnson, David A. Pierce, Daniel R. Tracy, and Gabriel J. Haworth
Brand Management in a Niche Sport: A Case Study of An LPGA Golfer's Use of Instagram
Melissa Davies and Michael Mudrick
When good athletes go bad: The impact of the Tiger Woods scandal on consumers’ perceptions of his brand endorsements
Junghwan Park, Joe Phua, Young Ik Suh, and Tywan G. Martin
Female Sport Leaders’ Perceptions of Leadership and Management: Skills and Attitudes for Success
Margaret Lovelin and Maylon Hanold
Work-Life Balance in Professional Dance
Rhenna C. Fontenot, Adoree E. McRaney, Olivia T. Larkins, and Jeremy J. Foreman
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 03/27/25.