Global Sport Business Journal
Most Popular Papers *
The Impact of a Democratic Leadership Style on Employee Satisfaction, Customer Satisfaction, and Customer Loyalty at a Midsized Nonprofit Sport and Recreation Center
John Vincent and Michael Baptiste
Professional Sport Venue Threats, Security Measures, and Technological Solutions
Brandon Allen, Laurajean Holmgren, and Stacey A. Hall
The Worldwide Diffusion of Football: Temporal and Spatial Perspectives
John S. Hill, John Vincent, and Matthew Curtner-Smith
Artificial Intelligence, Age, and Dynamic Ticket Pricing: A Mixed-Methods Study in Professional Sports
Joshua Greer and Nicholas Zoroya
2025 GSBA Conference Abstracts
Robert McDermand
Examining the Evolution of Coaches Issues in Interscholastic Sport
Tyler J. Ratts, Eric W. Forsyth, Zachary C. T. Evans, James E. Johnson, Michael Fraina, and Warren A. Whisenant
The Influence of "IFBB Pro" Designation on Consumer Decision-Making in Online Personal Training Services: An Experimental Investigation
Zehua Hei and Alan Morse
What customers want: Defining engagement on social media in sport
Rebecca M. Achen, Katie Lebel, and Galen Clavio
The Athlete’s NIL Playbook: The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness
Kelly Brummett
Corporate Social Marketing: An Analysis of Consumer Response to Nike’s Campaign Featuring Colin Kaepernick
Sarah M. Brown, Natasha T. Brison, and Gregg Bennett
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 12/10/25.