Document Type
Article
Publication Date
2018
Abstract
This case captures Orchids Paper Company at a time of significant change internally and in its environment. It presents opportunities to examine the concept of fit between Strategy, Environment, and Resources to maximize profit potential. The nature of Orchids’ products and industry facilitate the case’s accessibility, since Orchids operates in an industry which is fairly simple to understand (paper manufacturing). The case is intended for use in business policy and strategy classes at the undergraduate or MBA level, but might be used in operations, supply chain, finance, accounting or marketing classes by focusing on specific questions facing the firm.
DOI
https://doi.org/10.33423/ajm.v18i2.297
Repository Citation
Masters, John K. and Rogers, Pamela P., "Orchids Paper Company 2014-2015" (2018). Faculty Publications. 20.
https://scholarworks.sfasu.edu/management_facultypubs/20
Included in
Business Administration, Management, and Operations Commons, Operations and Supply Chain Management Commons
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Comments
Masters, J., & Rogers, P. (2018). Orchids Paper Company 2014-2015. American Journal of Management, 18(2). https://doi.org/10.33423/ajm.v18i2.297