Global Sport Business Journal

Volume 8, Issue 1 (2020)
Article
Not Your Typical Fan: A Phenomenological Study on Booster Club Membership for a Men’s Division I College Tennis Program
Alison Fridley, Erin Popejoy, Charles A. Ball, and Sarah Stokowski
An Investigation of the Impact of Team Jersey Sponsorship: Examining the Moderating Role of Team Identification on Brand Attitude and Buying Intention
Youngmin Ik Suh, Zack Pedersen, Sanhak Lee, Antonio S. Williams, and Paul M. Pedersen
Corporate Social Marketing: An Analysis of Consumer Response to Nike’s Campaign Featuring Colin Kaepernick
Sarah M. Brown, Natasha T. Brison, and Gregg Bennett
A Pareto Principle Analysis of the NBA: How Production Distribution Affects Team Success
Cole Berner, Joshua M. Lupinek, Jim Arkell, and Margaret Keiper
Work-Life Balance in Professional Dance
Rhenna C. Fontenot, Adoree E. McRaney, Olivia T. Larkins, and Jeremy J. Foreman
Institutional Logic Multiplicity Among NCAA Division I Student Athletes and Their Respective Institutions
Jay Martyn, Peyton J. Stensland, Dominique C. Kropp, Brent D. Oja, and Jordan R. Bass
Exploring Out-of-Market Fans In An NFL Fan Club
Peyton J. Stensland, Zach Scola, and Brian S. Gordon