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Home > GSBJ > Vol. 6 (2018) > Iss. 1

 

Global Sport Business Journal

Volume 6, Issue 1 (2018)

Article

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Examining Consumer Response to Sport Sponsorship: A Case Study Among Fans of a Group of 5 Division I Programs
J. Michael Martinez, Anthony W. Dixon, and Riley Montgomery

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Do Athletic Department Mission Statements Influence Employees’ Perceptions of Psychological Contract Fulfillment?
Christopher R. Barnhill and Lauren Brown

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Camping for the Need of Speed: An Analysis of the Motives of NASCAR Fanatics to RV Camp at Racing Events
Dylan P. Williams, Cheryl R. Rode, and Mark A. Slavich

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The Relationship Between Perceived Event Service Quality and Direct Spending by Marathon Participants
Robert Case, Tanujit Dey, Christian Boughner, Greg Dowd, and Bryan Smith

 
 
 
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ISSN: 23332107

 
 
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