Global Sport Business Journal

Volume 6, Issue 1 (2018)
Article
Examining Consumer Response to Sport Sponsorship: A Case Study Among Fans of a Group of 5 Division I Programs
J. Michael Martinez, Anthony W. Dixon, and Riley Montgomery
Do Athletic Department Mission Statements Influence Employees’ Perceptions of Psychological Contract Fulfillment?
Christopher R. Barnhill and Lauren Brown
Camping for the Need of Speed: An Analysis of the Motives of NASCAR Fanatics to RV Camp at Racing Events
Dylan P. Williams, Cheryl R. Rode, and Mark A. Slavich
The Relationship Between Perceived Event Service Quality and Direct Spending by Marathon Participants
Robert Case, Tanujit Dey, Christian Boughner, Greg Dowd, and Bryan Smith