Global Sport Business Journal

Volume 5, Issue 1 (2017)
Article
Brand Management in a Niche Sport: A Case Study of An LPGA Golfer's Use of Instagram
Melissa Davies and Michael Mudrick
Korean Sport Consumers’ Perceptions of Sports in the United States
B.J. Ruihley, K. Yu, and Robin Hardin
The RV Tailgater: A Unique Subculture of College Football Fans in the United States
Cheryl R. Rode and Robin Hardin
A Case Study of Self-representation on Twitter: A Gender Analysis of How Student-athletes Portray Themselves
Bo Li, Sarah Stokowski, Stephen W. Dittmore, John R. Malmo, and David T. Rolfe