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Home > GSBJ > Vol. 5 (2017) > Iss. 1

 

Global Sport Business Journal

Volume 5, Issue 1 (2017)

Article

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Brand Management in a Niche Sport: A Case Study of An LPGA Golfer's Use of Instagram
Melissa Davies and Michael Mudrick

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Korean Sport Consumers’ Perceptions of Sports in the United States
B.J. Ruihley, K. Yu, and Robin Hardin

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The RV Tailgater: A Unique Subculture of College Football Fans in the United States
Cheryl R. Rode and Robin Hardin

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A Case Study of Self-representation on Twitter: A Gender Analysis of How Student-athletes Portray Themselves
Bo Li, Sarah Stokowski, Stephen W. Dittmore, John R. Malmo, and David T. Rolfe

 
 
 
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ISSN: 23332107

 
 
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