Global Sport Business Journal

Volume 3, Issue 3 (2015) Global Sport Business Journal - Volume 3, Issue 3
Article
Likes, Comments, and Shares: A Multivariate Multilevel Analysis of Facebook Engagement
Rebecca M. Achen
The Impact of Control Mechanism and Video Game Playing Experience on Brand Awareness and Consumer Brand Loyalty in Sport Video Games
Eric A. Brownlee, Megan B. Shreffler, and Clinton Warren
Youth Olympic Games Awareness: An Analysis of Parents of Elite Youth Sport Athletes
Jeffrey C. Petersen, Sarah Deitz, Brianna Leitzeler, David Bellar, and Lawrence W. Judge
Organizational Representation through Twitter: An Examination of the WNBA
Megan B. Shreffler, Meg G. Hancock, and Samuel Schmidt