The Athlete’s NIL Playbook: The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness

Authors

Kelly Brummett, Indiana University - BloomingtonFollow

Abstract

This review discusses The Athlete's NIL Playbook: The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness. Though aimed at high school and college students and their parents, the book is a practical guide for anyone interested in learning more about and navigating the Name, Image, and Likeness (NIL) marketplace. With examples from current and former student-athletes' lived experiences, Dosh offers guidance for developing a personal brand, contacting sponsors, and seeking NIL opportunities beyond social media marketing. In addition, Dosh shares her legal experience to highlight potentially one-sided contract terms and key questions to ask before signing with an agent. Notably, Dosh underscores the benefits of NIL for post-graduation career opportunities. Overall, The Athlete's NIL Playbook is a useful reference for navigating the NIL landscape.

Recommended Citation

Brummett, Kelly (2025) "The Athlete’s NIL Playbook: The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness," Global Sport Business Journal: Vol. 10: Iss. 1, Article 16.
Available at: https://scholarworks.sfasu.edu/gsbj/vol10/iss1/16