Global Sport Business Journal
Volume 1, Issue 1 (2013) Global Sport Business Journal - Volume 1, Issue 1
Article
The Effects of Gender on Perceptions of Team Twitter Feeds
Galen Clavio, Patrick Walsh, and Pat Coyle
Creating Value at a Free Sporting Event: More Than Price
Todd Hall and Charles Jones
Evaluating the Effectiveness of Corporate Sponsorships at a Minor League Baseball Park
Christopher L. Moore, Andrew J. Mowen, and Benjamin D. Hickerson
Exploring the Relationship between Student-Athletes, Occupational Engagement, and Vocational Identity
Lacole McPherson
Academic to Consultant: A Pilot Study on Sport Marketing Research
Windy Dees, Warren Whisenant, and Brenda Pitts