Global Sport Business Journal
The Global Sport Business Journal is committed to advancing sports business scholarship by showcasing research from a variety of business disciplines, including entrepreneurship, innovation, marketing, finance, analytics, management, and law. The journal provides a platform for authors who seek to push the boundaries of sports business knowledge, fostering interdisciplinary insights that drive the industry forward.
GSBJ seeks research that addresses both theoretical and practical applications in these areas, contributing valuable insights to the evolving field of sport management.
In addition to original research, the Global Sport Business Journal is also committed to showcasing practical insights and critical analyses through the publication of case studies and book reviews within the field of sports business and management.
By publishing case studies and book reviews, the Global Sport Business Journal aims to provide a comprehensive platform for diverse perspectives, bridging the gap between academic research and real-world applications, and fostering an informed dialogue among scholars, professionals, and practitioners in the sports business field.
All manuscripts are subjected to a double blind review process. The lead author will be notified of the review outcome within 60 days of the manuscript’s submission. Manuscripts can be submitted by following the steps located through the Submit Article link in the navigation pane.
See the Mission and Purpose for a complete coverage of the journal.
Current Issue: Volume 9, Issue 1 (2021)
Article
Analysis of Fan Motivation Factors In A Summer Collegiate Baseball League
Susan Wallrich, Katelyn Romsa, Jon Lim, Thomas Orr, and Bryan Romsa
I Want To vs. I Can't: A Case Study On Motives And Constraints For Chinese College Students Attending Or Media Viewing The 2018 Winter Olympics
Jeeyoon Kim and Haozhou Pu
March Sadness: A content analysis of Division I men's and women's basketball athletes' Instagram posts following the cancellation of the NCAA basketball tournament
Amanda L. Paule-Koba, Sarah Stokowski, Chelsea Kaunert, and Alison Fridley
Making Old Cool: An Examination of Retro Branding in Sport
Olzhas Taniyev and Brian S. Gordon
A Method of Measuring the Value of Minor League Sports to a Community: An Illustration of the Application of Economic Impact Ananlyses
Dennis H. Tootelian and Audrey G. Mikhailitchenko
