Location
Stephen F Austin State University, Baker Pattillo Student Center, Student Center Theatre and Twilight Ballroom
Start Date
12-4-2022 4:00 PM
End Date
12-4-2022 7:00 PM
Description
Research Objective:
• To examine the relationship between usage rates for individuals ages 46 and up, versus other similar social media platforms.
• Are adults aged 46+ using Facebook at a disproportionate rate to Twitter?
• What atmosphere/content is the 46+ age demographic seeking when surfing social media?
• What can Twitter marketing do to improve brand image among older potential users?
Twitter Marketing Research
Stephen F Austin State University, Baker Pattillo Student Center, Student Center Theatre and Twilight Ballroom
Research Objective:
• To examine the relationship between usage rates for individuals ages 46 and up, versus other similar social media platforms.
• Are adults aged 46+ using Facebook at a disproportionate rate to Twitter?
• What atmosphere/content is the 46+ age demographic seeking when surfing social media?
• What can Twitter marketing do to improve brand image among older potential users?
Comments
Faculty Sponsor: Wenjing Li (Management & Marketing)