Location

Stephen F Austin State University, Baker Pattillo Student Center, Student Center Theatre and Twilight Ballroom

Start Date

12-4-2022 4:00 PM

End Date

12-4-2022 7:00 PM

Description

Research Objective:

• To examine the relationship between usage rates for individuals ages 46 and up, versus other similar social media platforms.

• Are adults aged 46+ using Facebook at a disproportionate rate to Twitter?

• What atmosphere/content is the 46+ age demographic seeking when surfing social media?

• What can Twitter marketing do to improve brand image among older potential users?

Comments

Faculty Sponsor: Wenjing Li (Management & Marketing)

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Apr 12th, 4:00 PM Apr 12th, 7:00 PM

Twitter Marketing Research

Stephen F Austin State University, Baker Pattillo Student Center, Student Center Theatre and Twilight Ballroom

Research Objective:

• To examine the relationship between usage rates for individuals ages 46 and up, versus other similar social media platforms.

• Are adults aged 46+ using Facebook at a disproportionate rate to Twitter?

• What atmosphere/content is the 46+ age demographic seeking when surfing social media?

• What can Twitter marketing do to improve brand image among older potential users?

 

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