Location
Stephen F Austin State University, Baker Pattillo Student Center, Regent's Suite A and Twilight Ballroom
Start Date
7-4-2011 4:00 PM
End Date
7-4-2011 8:00 PM
Description
The smartphone market continues to grow, along with its functionality. With the ever more reliance on the smartphone the vulnerability of it is becoming a concern. The possibility of viruses and having private information stolen is becoming a very likely scenario in the future.
This study will look at the consumers concern of having private information stolen or getting a smartphone virus.
Consumer Perceived Risk of Smartphones
Stephen F Austin State University, Baker Pattillo Student Center, Regent's Suite A and Twilight Ballroom
The smartphone market continues to grow, along with its functionality. With the ever more reliance on the smartphone the vulnerability of it is becoming a concern. The possibility of viruses and having private information stolen is becoming a very likely scenario in the future.
This study will look at the consumers concern of having private information stolen or getting a smartphone virus.
