Abstract
In response to the evolving landscape of higher education, Innovative Recruitment and Retention Strategies in Higher Education: A Student-Centric Approach explores practical, student-centered strategies that enhance both enrollment and retention. As institutions compete for students amid rising operational challenges, the need for dynamic recruitment practices and personalized engagement becomes paramount. This research emphasizes the significance of a holistic approach that integrates data-driven tools, student life programs, and flexible learning models to meet the diverse needs of modern students.
Drawing on insights from students and academic staff at Stephen F. Austin State University, the study identifies key strategies that foster student belonging, engagement, and persistence. Techniques such as targeted analytics to monitor at-risk students, adaptive learning environments, and collaborative academic communities are highlighted as essential components for student success. Moreover, institutions that implement measurable retention goals and continuously assess student satisfaction are better positioned to navigate enrollment challenges.
This paper argues that colleges and universities must adopt a student-centric recruitment model that leverages innovative solutions, cultivates belonging, and ensures academic support throughout the student journey. Ultimately, institutions that prioritize both recruitment and retention will create sustainable educational environments that enhance student outcomes and institutional success.
Recommended Citation
Wanakuta, Henry; Walker, Nathaniel; and KHAN, AMANI
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"Innovative Recruitment and Retention Strategies in Higher Education: A Student-Centric Approach,"
The RAISE Center Journal: Vol. 1, Article 7.
Available at:
https://scholarworks.sfasu.edu/raise/vol1/iss1/7
