Document Type

Article

Publication Date

2016

Publication Title

Global Sport Business Journal

Volume

4

Abstract

The purpose of this study is to provide primary research regarding how sports blogs utilize the social media and generate revenue for their blog. This study begins with a literature review of the blogging world with a special emphasis on the sports sector of the blogosphere. The literature review is followed by a discussion of the research method of content analysis, which was employed to examine the selected sports blogs. Furthermore, recommendations are made concerning sampling methods and how future statistical sampling of the sports blogosphere could proceed to improve the representativeness of samples and data collection in this research topic.

Issue

1

First Page

55

Last Page

64

ISSN

2333-2107

Comments

Allen, C., & Reese, J. D. (2016) Profiling the Sports Blogosphere. Global Sport Business Journal, 4(2), 55-64.

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