Title

Utilization of Social Media In Marketing Classes

Authors

Charlotte Allen, Stephen F Austin State University, Management, Marketing, and International BusinessFollow

Document Type

Article

Publication Date

2013

Abstract

The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social gaming. Given that there is a great deal of research highlighting the effectiveness of utilizing social media in academic classes, this paper focuses on providing practical guidance as to how social media could be integrated into the classroom, homework, and project experience.

Comments

Allen, C. (2013). Utilization of Social Media In Marketing Classes. Journal of Instructional Pedagogies, 12, 22–28.

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Repository Citation

Allen, Charlotte, "Utilization of Social Media In Marketing Classes" (2013). Faculty Publications. 24.
https://scholarworks.sfasu.edu/management_facultypubs/24