Document Type
Abstract
Publication Date
2011
Repository Citation
Reese, Jason D. and Bennett, Gregg, "Required Donations: Prospect Theory & Framing of Per-Seat Contributions in Intercollegiate Athletics [Abstract]" (2011). Faculty Publications. 18.
https://scholarworks.sfasu.edu/management_facultypubs/18
Comments
Reese, Jason D., Gregg Bennett. “Required Donations: Prospect Theory & Framing of Per-Seat Contributions in Intercollegiate Athletics.” Association of Marketing Theory and Practice, 2011.