Document Type
Abstract
Publication Date
2012
Repository Citation
Brown, Brandon; Ballouli, Khalid; Reese, Jason D.; and Bennett, Gregg, "Spectator-Based Brand Equity and University-Held Pep Rallies [Abstract]" (2012). Faculty Publications. 16.
https://scholarworks.sfasu.edu/management_facultypubs/16
Comments
Brown, Brandon, Khalid Ballouli, Jason Daniel Reese, Gregg Bennett. Spectator-Based Brand Equity and University-Held Pep Rallies. Association of Marketing Theory and Practice Annual Conference, 2012.