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Demand for household furniture is shaped by a multitude of dynamic forces, from the global economic situation to subtle changes in consumer preferences. Correspondingly, the academic disciplines employed to identify, analyze, and predict these forces range from macroeconomics to psychology, and include demography, sociology, geography, and several applied fields. The demographic characteristics of furniture consumers has been a particularly popular area of research, primarily because of the availability of secondary data from various public · agencies. Some of this research is reviewed in a subsequent section of this report.


Howell, F.M., L. Doolittle, J.B. Ritchie, M.A. Barfield, and S.H. Bullard. 1995. Geodemographic approaches to identifying markets. Social Science Research Center Report Series 95-3, Mississippi State, MS, 73 p.



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