Title

The Social Networking Arena: Battle of the Sexes

Authors

Timothy W. Clipson, Nelson Rusche College of Business, Stephen F. Austin State UniversityFollow
S. Ann Wilson, Nelson Rusche College of Business, Stephen F. Austin State UniversityFollow
Debbie D. DuFrene, Nelson Rusche College of Business, Stephen F. Austin State UniversityFollow

Document Type

Article

Publication Date

3-2012

Abstract

Social networking via texting, Facebook, Twitter, and similar media is enormously popular with students, though it often leads to communication challenges along gender lines. Research supports the fact that men and women have divergent expectations for social networking and use it differently. Students can benefit from classroom experiences that raise their awareness of communication challenges associated with social networking and encourage them to assess their own areas for improvement.

DOI

10.1177/1080569911423961

Comments

Originally published in Business & Professional Communication Quarterly (March 2012) 75(1) 64–67

DOI: 10.1177/1080569911423961

Authenticated users may access full text at: http://bcq.sagepub.com/content/75/1/64.full.pdf+html

Repository Citation

Clipson, Timothy W.; Wilson, S. Ann; and DuFrene, Debbie D., "The Social Networking Arena: Battle of the Sexes" (2012). Faculty Publications. 30.
https://scholarworks.sfasu.edu/businesscom_facultypubs/30