Title

Getting to Right: How Do Managers Make Good Decisions About Customers?

Authors

Clive Muir, Stephen F Austin State UniversityFollow

Document Type

Article

Publication Date

2013

Comments

Originally published in Academy of Management Perspectives 2013, Vol. 27, No. 4, "Research Briefs"

http://dx.doi.org/10.5465/amp.2013.0124

Posted with permission from the Academy of Management

Repository Citation

Muir, Clive, "Getting to Right: How Do Managers Make Good Decisions About Customers?" (2013). Faculty Publications. 2.
https://scholarworks.sfasu.edu/businesscom_facultypubs/2