Location

Pattillo Student Center, 2nd Floor

Start Date

29-4-2015 10:00 AM

End Date

29-4-2015 4:00 PM

Description

The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social gaming. Given that there is a great deal of research highlighting the effectiveness of utilizing social media in academic classes, this paper focuses on providing practical guidance as to how social media could be integrated into the classroom, homework, and project experience.

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Apr 29th, 10:00 AM Apr 29th, 4:00 PM

Utilization of Social Media In Marketing Classes

Pattillo Student Center, 2nd Floor

The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social gaming. Given that there is a great deal of research highlighting the effectiveness of utilizing social media in academic classes, this paper focuses on providing practical guidance as to how social media could be integrated into the classroom, homework, and project experience.