Location

Stephen F Austin State University, Baker Pattillo Student Center, Regent's Suite A and Twilight Ballroom

Start Date

7-4-2011 4:00 PM

End Date

7-4-2011 8:00 PM

Description

The smartphone market continues to grow, along with its functionality. With the ever more reliance on the smartphone the vulnerability of it is becoming a concern. The possibility of viruses and having private information stolen is becoming a very likely scenario in the future.

This study will look at the consumers concern of having private information stolen or getting a smartphone virus.

Included in

Marketing Commons

Share

COinS

Tell us how this article helped you.

 
Apr 7th, 4:00 PM Apr 7th, 8:00 PM

Consumer Perceived Risk of Smartphones

Stephen F Austin State University, Baker Pattillo Student Center, Regent's Suite A and Twilight Ballroom

The smartphone market continues to grow, along with its functionality. With the ever more reliance on the smartphone the vulnerability of it is becoming a concern. The possibility of viruses and having private information stolen is becoming a very likely scenario in the future.

This study will look at the consumers concern of having private information stolen or getting a smartphone virus.