Location
Stephen F Austin State University, Baker Pattillo Student Center Theater and Twilight Ballroom
Start Date
15-4-2025 4:00 PM
End Date
15-4-2025 7:00 PM
Description
Objective: Our market research focuses on Stanley 1913 cups and the company's recent struggle with customer retention due to pricing, quality concerns, and competition from cheaper alternatives. This study will help Stanley gather customer feedback to identify key issues and adapt accordingly to stay competitive. The research objectives are to assess:-Pricing concerns-Product quality issues-Packaging problems-Competition from off-brand alternatives
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Stanley® 1913 Marketing Research
Stephen F Austin State University, Baker Pattillo Student Center Theater and Twilight Ballroom
Objective: Our market research focuses on Stanley 1913 cups and the company's recent struggle with customer retention due to pricing, quality concerns, and competition from cheaper alternatives. This study will help Stanley gather customer feedback to identify key issues and adapt accordingly to stay competitive. The research objectives are to assess:-Pricing concerns-Product quality issues-Packaging problems-Competition from off-brand alternatives
Comments
Faculty Sponsors: Wenjing Li and Pamela Rogers (Department of Management and Marketing)