Tik Tok University: Rusche College of Business

Across the country, universities have incorporated the use of social media platforms to target prospective students, keep current students in the loop, and create a stronger online presence overall In a world where certain platforms may rise to the top and others may just be a fading trend, it is even more important for these universities to determine what social media platforms to utilize and perform well on For the last two years, TikTok has become an increasingly popular social media application, particularly in regard to students Although its popularity seemed to only be temporary, the last year has shown a steady rise in users and content alike Judging it based solely off of popularity, some universities may consider joining the platform to increase their presence online However, before making such a public decision, research must be done to determine if this choice would be a good one Understanding the perspective of current College of Business students at Stephen F Austin State University and what their position on TikTok is, whether TikTok is popular with SFA College of Business students, and whether they believe SFA’s College of Business should add it to their list of platforms will help dictate what path the College of Business at SFA should consider taking Therefore, to discover the answer to these questions, we intend to research if Stephen F Austin State University's Rusche College of Business should become a creator on TikTok according to Fall 2020 SFA College of Business students