Event Title

Gender Effects in Perceiving Advertising Archetypes

Presenter Information

Sabrah Shipman, Tyler Junior College

Start Date

31-3-2016 4:00 PM

End Date

31-3-2016 7:30 PM

Description

This study will examine the gender effects in perceiving advertising archetypes. Our society is constantly becoming more and more media saturated, and advertisers need to focus on employing evidence-based strategies to reach their target audiences. One repeating pattern throughout advertising is the use of archetypes. This study analyzes the prominent use of archetypes in today’s advertising, and factors in information on how gender can potentially impact the effectiveness of archetypes. Many studies in the past have shown females are naturally better at non-verbal communication, and perhaps this translates over into them being able to recognize advertising archetypes better.

Comments

Faculty Sponsor: Dr. Ryan Button (Tyler Junior College)

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Mar 31st, 4:00 PM Mar 31st, 7:30 PM

Gender Effects in Perceiving Advertising Archetypes

This study will examine the gender effects in perceiving advertising archetypes. Our society is constantly becoming more and more media saturated, and advertisers need to focus on employing evidence-based strategies to reach their target audiences. One repeating pattern throughout advertising is the use of archetypes. This study analyzes the prominent use of archetypes in today’s advertising, and factors in information on how gender can potentially impact the effectiveness of archetypes. Many studies in the past have shown females are naturally better at non-verbal communication, and perhaps this translates over into them being able to recognize advertising archetypes better.