Organization Outreach to the SFA Campus

Stephen F Austin State University, Baker Pattillo Student Center, Twilight and Grand Ballrooms

Ineffective communication between organizations and students leads to misconceptions as well as low organizational awareness, in both their existence and causes. Organizations tend to be too passive in their recruiting techniques. Communication education and training can aid organizations in becoming more effective at marketing to students and bridging the gap between potential members. Organizations fight for the attention of students to increase enrollment but in order to create initial student curiosity and involvement organizations must spark interest. We hoped to reinforce effective ways to communicate to the student body and increase involvement. We aimed to provide research for organizational leaders on how best to move the student body of SFA towards involvement.