Title
The Mud Run
Document Type
Article
Publication Date
2019
Publication Title
Case Studies In Sport Management
Volume
8
Abstract
This case study explores the pricing, marketing, and budgeting issues facing a participant obstacle racing event. Students will act as new board members of a junior chamber of commerce, the host organization of a multi-year obstacle racing event. The board is tasked with making decisions about the event related to price setting for entry fees, marketing strategy (including advertising),and budgeting. With the goal of increasing the number of runners, as well as the profit, students will need to use historical data from the event to make informed, data driven decisions. The primary learning objectives include evaluating the various pricing methods available to sports organizations and strategic budget development.
Issue
1
First Page
25
Last Page
32
DOI
https://doi.org/10.1123/cssm.2019-0002
ISSN
2167-2458
Repository Citation
Reese, Jason D., "The Mud Run" (2019). Faculty Publications. 48.
https://scholarworks.sfasu.edu/management_facultypubs/48
Comments
Reese, J. D. (2019). The Mud Run. Case Studies in Sport Management, 8(1), 25-32.