Web logs (blogs) and other Web 2.0 tools are becoming more popular as ameans for academic libraries to communicate with their students. This article explores the medium and its use in marketing academic library services. The article also reports on a study of academic librarians currently using blogs. Librarians respond to questions about intended audience, statistics and other issues concerning marketing of blogs.
Draper, L. and Turnage, M (2008) Blogmania. Internet Reference Services Quarterly, 13(1):15-55