Special events such as fundraising activities are types of events that individuals typically attend to participate in the festivities and enjoy with friends, family and colleagues (Smith, Sargent, Causin & Olle, 2019; Causin & McCarthy, 2017; Causin et. al, 2010). According to Smith, et. al (2019), fundraising in higher education has been around for hundreds of years. In the early 1900’s, the driving motivator for fundraising was to provide funds for students specifically for scholarships, housing expenses, books and food. Fundraising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies typically done by non-profit charitable organizations
Causin, Gina Fe G.; Keir, Erin; Walker, Shelby; Wentzel, Victoria; and Hall, Ryan, "Hospitality shindig Kentucky derby fundraising event: Success and challenges" (2019). Faculty Publications. 19.
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