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Global Sport Business Journal

Global Sport Business Journal

Abstract

Traveling to attend sporting events has become an increasingly popular activity in recent years. Prior investigations of sport tourism found individuals travel primarily because of the social aspect of the experience while the location of the event was relatively unimportant. Although traveling via recreational vehicles (RVs) gained in popularity, little research examined RV tourism in the context of NASCAR. Therefore, this study investigated the motives of RV tailgaters to Talladega Superspeedway and the role of destination image in individuals’ decision to travel. Results displayed RV tailgaters to Talladega were most motivated by the event’s destination image. In addition, race attractiveness also was a significant predictor of future NASCAR RV travel. Examination of demographical differences showed females were more motivated than males concerning the family and race attractiveness motives. Implications of these results are discussed, and suggestions for future studies are presented.

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