Assessing the Effect of Family Structure on Perceptions of Fan-Family Conflict

Authors

Jason M. Simmons, University of Cincinnati
T. Christopher Greenwell, University of Louisville
Thomas J. Aicher, University of Cincinnati

Abstract

Fan-family conflict refers to the difficulty experienced fulfilling family role demands as a result of fan role participation. Prior research suggests team identification leads to higher fan-family conflict as a result of the resources devoted to one’s fan role (i.e. time, money, energy), strain associated with maintaining a positive social identity, and incompatible behaviors commonly liked to fan role engagement (Simmons & Greenwell, 2014). The current study sought to understand how family role demands impact perceptions of fan-family conflict, specifically, how perceptions of fan-family conflict vary based on family structure. Results of this study challenge our understanding of this effect, showing perceptions of fan-family conflict are highest among single, childless fans. Data presented on several fan and family related variables (time devoted to the fan role, team identification, family involvement, and family role support) aid in explaining this phenomenon.

Recommended Citation

Simmons, Jason M.; Greenwell, T. Christopher; and Aicher, Thomas J. (2016) "Assessing the Effect of Family Structure on Perceptions of Fan-Family Conflict," Global Sport Business Journal: Vol. 4: Iss. 2, Article 2.
Available at: https://scholarworks.sfasu.edu/gsbj/vol4/iss2/2