Increasing response rate with sport volunteer studies: A social exchange theory approach

Authors

Chrysostomos Giannaoulakis, Ball State University
Elizabeth Wanless, Ball State University
Shea Brgoch, Ball State University

Abstract

Successful sport volunteer management demands retaining volunteers from year to year and gaining feedback with respect to their experience. It is common for sport event volunteers’ psychometric characteristics to be assessed via on-site questionnaire. A well-designed questionnaire is crucial for improving response rate and increasing the quality of collected data. An adequate response rate is not only vital for meaningful interpretation of survey results, but also critical for acquiring a broad range of perspectives. The majority of research concerning response rate has focused on phone, mail, or web-surveys. Relatively little is known about the combination of techniques that could be utilized to increase response rate with on-site studies, while considering modes of data collection. Using social exchange theory as a framework, the purpose of this review is to explore various techniques researchers could implement to increase response rate with on-site survey studies. The overall discussion is conducted in the context of selected on-site sport volunteer studies and the growing literature devoted to sport event volunteerism.

Recommended Citation

Giannaoulakis, Chrysostomos; Wanless, Elizabeth; and Brgoch, Shea (2015) "Increasing response rate with sport volunteer studies: A social exchange theory approach," Global Sport Business Journal: Vol. 3: Iss. 2, Article 4.
Available at: https://scholarworks.sfasu.edu/gsbj/vol3/iss2/4