Global Sport Business Journal
Abstract
Entrepreneurs are inherently innovative, in that they shape their business -- and perhaps even create a market niche (Kumar, 2007). The present study explored motivations of women entrepreneurs in a specific arena -- competitive dog sports – in the context of the economic recession in the United States in the early 21st century. Eight entrepreneurs were interviewed for the study. Five themes emerged from the interview transcripts: “Entrepreneur as participant”, “entrepreneur as a secondary income”, “deliberation versus plunge”, “entrepreneurship and family”, and “growth and maintenance in a recession”. The participants also indicated that for them to be successful entrepreneurs, they needed to be successful in the sport, or at least participate in it. In that way, she was an insider to the sport and thus understood the businesses environment; to be successful she had to have credibility with her potential market.
Recommended Citation
Riemer, Brenda A.; Zonder, Erica J.; and Thomas, Jeanne L.
(2015)
"Entrepreneurship and Competitive Dog Sports,"
Global Sport Business Journal: Vol. 3:
Iss.
2, Article 2.
Available at:
https://scholarworks.sfasu.edu/gsbj/vol3/iss2/2
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