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Global Sport Business Journal

Global Sport Business Journal

Abstract

it. Though research has grown greatly on this topic, there is a gap related to gender and fantasy sport. To further explore the dynamics of gender and fantasy sport, this study examined insights of women as to their perceptions of the overall fantasy sport experience, as well as the reasons why fantasy sport is an activity that is primarily consumed by men. Data was collected utilizing qualitative open-ended questions. Major themes emerged indicating that women perceive the overall experience to be (a) too time consuming, (b) an old boys club, (c) too much work looking up statistics, (d) potentially fun. Regarding why men dominate participation, they indicated (a) men having more disposable time to participate, (b) affirming of traditional social gender roles, and (c) perpetuation of male hegemony. Implications are provided regarding participation in fantasy sport.

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