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Global Sport Business Journal

Global Sport Business Journal

Abstract

The current Professional Selling in Sport (SPM 425) class at the University of Tampa has experiential projects with Tampa Bay area sport teams that are enhanced by providing in class customer relationship management (CRM) training and usage as part of this process. Most major professional sport teams in the Tampa Bay area utilize CRM software and consider it a valuable skill needed for entry level employees (R. Niemeyer & M. Sarage, personal communication, August 22, 2012). This paper will explain how CRM software enhances the sales learning process, provide information on making a CRM software purchase decision and how the University of Tampa integrates CRM into a semester based sales class. The hope is that other programs will utilize this information and adopt CRM into the curriculum.

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