Influence of Volunteer Motivations on Satisfaction for Undergraduate Sport Management Students

Authors

David Pierce, Indiana University Purdue University Indianapolis
James Johnson, Ball State University
Nathan Felver, Ball State University
Elizabeth Wanless, Ball State University
Lawrence Judge, Ball State University

Abstract

Attracting, satisfying, and retaining volunteers can be a challenge for undergraduate sport management programs responsible for staffing athletic events. The purpose of this study was to examine the influence of student (volunteer) motivations on their satisfaction volunteering at sporting events. For this study, 103 undergraduate sport management students at a Midwestern University who volunteered with the co-curricular sport management club completed a 51-item survey. The volunteer satisfaction and motivation questions used in this study were adapted from Clary et al. (1998) and Bang and Ross (2009). Multiple regression was used to predict the satisfaction level of volunteer experience based on volunteer motivations. The regression indicated that increases in Career, Social, and Love of Sport resulted in increases in satisfaction (F(9, 93) = 24.5, p < .001), accounting for 65.3% of the unique variance. Implications for sport management faculty and student organization leaders are explored.

Recommended Citation

Pierce, David; Johnson, James; Felver, Nathan; Wanless, Elizabeth; and Judge, Lawrence (2014) "Influence of Volunteer Motivations on Satisfaction for Undergraduate Sport Management Students," Global Sport Business Journal: Vol. 2: Iss. 2, Article 4.
Available at: https://scholarworks.sfasu.edu/gsbj/vol2/iss2/4