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Global Sport Business Journal

Global Sport Business Journal

Abstract

Stadium screens around the globe – such as the 2013 arrivals of the massive scoreboards at the Melbourne Cricket Ground in Australia or the JumboTron at Reliant Stadium in the United States – are increasingly an integral part of the sport event experience. This study, which postulates that stadium screens go beyond television, defines the huge screens as sport-mediated screens and explains their characteristics from theoretical, spatial, time, and functional perspectives. The stadium, as the mixed reality in which real space and mediated space coexist, is a new arena for cultural interface. As a representative media platform in the stadium, the sport-mediated screen can be described by the characteristics such as hyper-mediacy, remediation, and glance. The sport-mediated screen is not just ambient television located away from reality, but rather it is media itself in reality. Thus, it escalates the reality as a simulator. With the sport-mediated screens the stadium becomes a media itself and could be called as sport-mediated space.

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