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The millennial generation embraces new technologies as a natural way of accessing and exchanging information, staying connected, and having fun. YouTube, a video-sharing site that allows users to upload, view, and share video clips, is among the latest “cool” technologies for enjoying quick laughs, employing a wide variety of corporate activities, and also communicating relevant, engaging instructional content for today’s students. This article describes a YouTube video class project that is a natural fit with today’s students because it involves cutting-edge social media while addressing a critical component of professional development—communication ethics. This project encourages critical thinking, creativity, and applied learning in a team environment using a “cool” new media tool.


Lehman, Carol M., Debbie D. DuFrene, and Mark W. Lehman. "YouTube Video Project: A" Cool" Way to Learn Communication Ethics." Business Communication Quarterly 73, no. 4 (2010): 444.



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