Assessment to assure continuous improvement has increasingly become a requirement imposed by accrediting agencies and state legislatures on secondary and post-secondary schools. This paper describes a seven-semester study conducted at a regional university accredited by the Southern Association of Colleges and Schools (SACS) and the Association to Advance Collegiate Schools of Business (AACSB). Using existing course assignments in the Business Communication course, the study, conducted from fall 2006 through fall 2009, measured student performance related to six state-mandated communication objectives. The faculty used the results to close the loop for continuous improvement, the driving force of the assessment movement.
Bayless, Marsha L. and Wilson, S. Ann, "Assessment Measures and Rubrics in a Business Communication Course" (2010). Faculty Publications. 34.
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Originally Published in the M-PBEA Journal, (Fall 2010) 4(1)
Posted with permission from the Mountain-Plains Business Education Association