Document Type
Article
Publication Date
2010
Publication Title
Journal of Business & Economics Research
Abstract
Surveys, particularly electronic surveys, are becoming popular methods of eliciting consumer responses. For example, many businesses now have survey sites printed on the bottom of receipts with some future discount as an enticement to participate. Clearly, the intent of such incentives is to stimulate participation. Surveys have also become popular in academia, but rarely are incentives offered. Clearly, those in academia also prefer a high participation rate, but without financial incentives what can be done to encourage participation? This research attempts to address that question.
DOI
https://doi.org/10.19030/jber.v8i4.707
Repository Citation
Holland, Rodger G.; Smith, Aileen; Hasselback, James R.; and Payne, Bryson, "Survey Responses: Mail Versus Email Solicitations" (2010). Faculty Publications. 41.
https://scholarworks.sfasu.edu/accounting_facultypubs/41
Comments
Holland, R. G., Smith, A., Hasselback, J. R., & Payne, B. (2010). Survey Responses: Mail Versus Email Solicitations. Journal of Business & Economics Research (JBER), 8(4). https://doi.org/10.19030/jber.v8i4.707