Accrediting agencies and state legislatures frequently require universities to provide methods of assessing student performance. Continuous improvement for accreditation drives the assessment movement. This paper describes a six-semester study conducted at a regional university accredited by the Southern Association of Colleges and Schools (SACS) and the Association to Advance Collegiate Schools of Business (AACSB). The study conducted from Fall 2006 to Spring 2009 encompassed six objectives related to communication mandated by the Texas Higher Education Coordinating Board. The study involved 2,562 students in 87 sections of the business communication course. Embedded questions and assignment review were the methods of assessment used. The findings showed clear improvement in some areas and additional improvement needed in others.
Bayless, Marsha L. and Wilson, S. Ann, "The Assessment Plan in Action: Business Communication, A Core Course" (2009). Faculty Publications. 35.
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