Responding to Public Issues: An Exercise in Managerial Communication
Communicating about issues or crises has become one of the most important tasks for managers who must address various stakeholders that have become more influential in the decisions, values, policies, and practices of the organization. This article describes an issue communication exercise for upper-level undergraduate and graduate business students. The students learn to examine public issues that companies face and to use traditional communication formats to address internal audiences (via memos, flyers, and reports) and external audiences (via personal letters, public letters, and reports) by using discourse appropriate to the rhetorical contexts of the issues.
Muir, Clive, "Responding to Public Issues: An Exercise in Managerial Communication" (2001). Faculty Publications. Paper 13.